TRANSFORMATERIALS

04 Jun TRANSFORMATERIALS

The transformation of FENIX and Arpa HPL materials into design pieces, in an interactive experience created by DWA Design Studio

For the fourth consecutive year, Arpa Industriale is presenting at the “Fuorisalone.” This year highlight is the “transformaterials” project, curated by DWA Design Studio at the Cavalleroni Falegnameria, in the heart of the Brera Design District. An interactive and immersive installation dedicated to the transformation of FENIX and HPL materials and which combines design, innovation and sustainability.

The choice of being in an artisan studio has a precise meaning: it represents a place of “transformation” where raw material becomes a design piece. The company’s will is to tell in a poetic, metaphorical and factual way the application and manufacturing of its products, which can be transformed thanks to traditional tools such as those used in a woodworking shop.

WHY YOU HAVE TO BE THERE

Innovation, sustainability and durability, conjugated with craftsmanship and Made in Italy, have always been the values of Arpa Industriale. During the Milan Design Week, these values are told through a narrative path where visitors are involved and are able to interact with surfaces, shapes and finishes. A journey through the “heart of FENIX and Arpa HPL,” enriched by the transformation of the material.

FENIX ON TOUR

To enrich the experience and explore the various applications of FENIX and Arpa a tour has been organised departarting from via Palermo 8 to visit a selection of showrooms and exhibition spaces at the Fuorisalone expo. If you would like to participate, please RSVP by Friday April 5th via email to transformaterials@arpaindustriale.com

Transformaterials
Falegnameria Cavalleroni
Via Palermo, 8 – Milano
9 – 14 April
10.00am – 8.00pm

Credit: Transformaterials

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